Adshel has invested over $3 million dollars in audience measurement and research across consumer insights, creative effectiveness and media optimisation tools. Below are some studies we have developed to help you with determining the best strategy for your clients. We continue to remain at the forefront of research and insights with exciting new studies on the way for 2016. Make sure you sign up to our newsletter to read about our latest research.

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The Adshel Effect

The classic Adshel poster hugely increases campaign effectiveness. In an increasingly digitised media landscape, does the classic Adshel poster have any influence on campaign effectiveness? Actually, Adshel increases results by over 20% at every stage of the consumer journey. What…

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The Context Effect

Contextually Relevant Advertising is 19% More Effective Adshel commissions world’s first neurological study proving the effectiveness of contextually relevant advertising across digital out-of-home A world’s first: Adshel are the first to market globally undertaking neurological research to prove that context…

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Spiderman

Did you want to be a superhero when you grew up? We did!
Adshel teamed up with Universal Sony to engage the Spiderman fan base and give them the opportunity to step into Spiderman’s world using the latest facial recognition technology…

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Path-To-Purchase – McDonald’s

Everyone recognises McDonald’s, we know it, they know it. They’re obviously pretty great at marketing themselves but there’s always room to learn new things – that’s why we partnered with them on research to test the hypothesis that reach and…

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Path-to-Purchase – Auto

30% seems to be a magic number for out-of-home – particularly in the auto category. Adshel have done some path-to-purchase research and the results are enough to raise the eyebrows of even the most hardened media executives. We know how…

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