RESEARCH

We spend big bucks on research.
Adshel has invested over $3 million dollars in audience measurement and research across consumer insights, creative effectiveness and media optimisation tools. Below are some studies we have developed to help you with determining the best strategy for your clients. We continue to remain at the forefront of research and insights with exciting new studies on the way. Make sure you sign up to our newsletter to read about our latest research.

OUTDOOR MEDIA – A SUMMER FAVOURITE

Christmas time and the long summer days means a change in people’s behaviours and media consumption.  Kiwis spend more time out and about and are more likely to engage with out-of-home advertising.  Adshel offers a comprehensive range of creative solutions that connect on-the-go audiences to brands at scale…

THE ADSHEL EFFECT

The classic Adshel poster hugely increases campaign effectiveness. In an increasingly digitised media landscape, does the classic Adshel poster have any influence on campaign effectiveness? Actually, Adshel increases results by over 20% at every stage of the consumer journey.

THE CONTEXT EFFECT

Contextually Relevant Advertising is 19% More Effective Adshel commissions world’s first neurological study proving the effectiveness of contextually relevant advertising across digital out-of-home A world’s first: Adshel are the first to market globally undertaking neurological research to prove that context…