Adshel is the only out-of-home media partner of Roy Morgan’s Helix Personas. Our entire network is now “Helixed-up”, providing a framework to profile consumers across a variety of attributes and offering advertisers new ways to plan and buy media.

  • Over 3000 advertising panels now coded against 7 communities and 51 personas across New Zealand.
  • Psychographic and behavioural data and insights, delivering highly targeted campaigns with minimal wastage.