THE SCALE TO BE PRECISE

Adshel’s network is unique. While our scale can deliver a commanding national broadcast campaign with ease, it also allows for precision targeting of demographics, places and mindsets – with Adshel the choice is yours.

Adshel is the only out-of-home media partner of Roy Morgan’s Helix Personas. Our entire network
is now “Helixed-up”, providing a framework to profile consumers across a variety of attributes and offering advertisers new
ways to plan and buy media.

• Over 3000 advertising panels now coded against 7 communities and 51 personas across New Zealand.

• Psychographic and behavioural data and insights, delivering highly targeted campaigns with minimal wastage.