23rd June 2017
NEW ZEALAND MARKETING MAGAZINE – HORSE’S MOUTH WITH NICK VILE
Fresh off the back of winning the Media Business of the Year at the Beacons, Adshel NZ GM Nick Vile sits down with NZ Marketing Magazine Jonathan Cotton for a quick chat about growing revenue, digital creepiness and whether the future is programmatic. Here’s a sneak peek…
Jonathan Cotton: How do you see the industry changing over the next five years to ten years?
Nick Vile: 2017 will see further digitisation. There will be a push to better understanding the audience. There will be a convergence with mobile in terms of a complete campaign solution – mobile and outdoor working really well together. There will be more advances in automated trading, further consolidation across the sector and, I believe, less outdoor assets, but assets of better quality that can deliver the same audience. That will be an insight that an audience measurement tool will be able to facilitate.
For Adshel, we are in the midst of rolling out an additional 70 screens to take our national network to 220, with further coverage in the existing markets of Auckland, Wellington and Christchurch – focused on proximity to key retail precincts, plus extension of our national footprint with the inclusion of Hamilton (focusing on the CBD, The Base and Chartwell). We will also see further development of our data offering this year with various initiatives to ensure that we continue to offer solutions that deliver results for our advertising clients and ease of trade for our agency partners.