Media Release: 15 May 2017
Outdoor media company Adshel NZ today launched a re-energised trade media campaign, ‘Shine Brighter with Adshel’, bringing to light the necessity for brands and advertisers to continue to stand-out during the winter months, when shorter daylight hours reduces the visibility of non-illuminated out-of-home campaigns.
In 2017, Adshel delivers even more screens and more coverage through impactful and illuminated solutions that connect and engage commuters, day and night, twenty-four hours, seven days a week, 365 days a year.
With the end of summer and daylight saving, advertisers are potentially missing out on valuable exposure to audiences during peak evening commutes. In fact, this can be up to 32 per cent of the daily audience, which essentially results in the same proportion of their advertising spend not being seen. With viewability a key topic in market, advertisers need to maximise every opportunity for exposure.
This campaign emphasises the effects winter has on the commuter journey including changed behaviours and attitudes during the cooler, darker months. The ‘Shine Brighter with Adshel’ campaign urges advertisers to ensure they engage commuters (especially during peak evening commutes in the winter months) by selecting Adshel as the perfect out-of-home partner on their media plans.
Adshel’s Head of Sales & Marketing, Ben Gibb, said: “During the winter months, it’s crucial for brands and advertisers to select illuminated formats, if they want to deliver truly effective campaigns and be able to engage with commuter audiences after sundown. With over 3,200 illuminated touchpoints throughout New Zealand, Adshel’s products ‘shine brighter’ day and night.”
Shine Brighter competition
To celebrate the latest ‘Shine Brighter with Adshel’ campaign, Adshel is offering agency and marketing professionals the opportunity to win a trip for two to see the Vivid Sydney Festival (www.vividsydney.com). Vivid, the world’s largest celebration of lights, music and ideas, is on from 26 May to 17 June, so it will truly be a ‘get your bags packed’ moment for the winner. To enter, participants simply need to create a meme with their interpretation of ‘Shining Bright’, and email it to firstname.lastname@example.org with their full name, mobile number, and company name. Entries close 5pm 26 May 2017. For more information and competition details, visit www.adshel.co.nz/shine-brighter
The ‘Shine Brighter with Adshel’ campaign runs across trade media from 15 May.