We build our campaigns to maximise audience delivery based on advertiser requirements. Adshel's core strength lies in our ability to generate mass awareness for a brand or product. However we also understand the need for a more targeted approach and have developed a unique range of proprietary campaign planning tools to target audiences with greater accuracy than ever before.
There are 3 main ways to plan your campaign with Adshel
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Generate mass awareness and leverage the core strength of out of home with an Adshel Broadcast package. Your campaign will be showcased with an even site distribution across CBD, inner city and suburban locations, dominating the out of home landscape and ensuring optimum reach and frequency. |
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National |
Auckland, Hamilton, Tauranga, Rotorua, Napier, Hastings, Palmerston North, Wellington, Christchurch, Dunedin |
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Single City |
Auckland, Hamilton, Tauranga, Rotorua, Napier, Hastings, Palmerston North, Wellington, Christchurch, Dunedin |
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New Zealand and international research demonstrates that broadcast reach and frequency delivers the audience, while environmental targeting maximises media context and boosts awareness. To leverage this, Adshel's tailored campaigns are pre-planned using consumer insights, and market analysis data to target population focal points, CBDs and leisure and lifestyle hubs. |
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Inner City |
Beauty & Retail |
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Auckland LINK Bus Route |
Youth & Education |
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FMCG1 - Supermarket Only |
Youth & Entertainment |
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FMCG2 - Supermarket & Route Trade |
Create Campaign |
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Proximity targetingAdshel can add a further layer of targeted frequency based on your brief to maximise your communication and targeting needs. Proximity targeting allows even more advanced targeting, for example, selecting sites near competitor outlets.
Adshel has the most comprehensive environmental targeting capabilities in the New Zealand out of home industry, able to target relevant consumer environments with 15 key proximity categories.
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