Audience SolutionsResearch and InsightsAdshel CreateAbout AdshelCommunity and EnvironmentInfrastructure
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Across New Zealand and Australia, the Adshel Research Monitor (ARM) is the most extensive research database in the outdoor media industry.
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Adshel employs over 125 people in 8 offices in New Zealand and Australia.
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With the largest street furniture coverage in the country, 63% of New Zealanders live in Adshel areas.
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Adshel has coverage across all main metropolitan and regional cities in New Zealand.
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Adshel Create, our innovations portfolio, has been used by some of New Zealand’s top brands in over 40 campaigns over the last 2 years.
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Adshel holds contracts for street furniture provision and maintenance with 17 councils and authorities across New Zealand.
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Adshel is sponsoring the planting of native kauri trees in New Zealand’s Coromandel Peninsula - our contribution to a greener future.
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Adshel has donated over $4,300,000 worth of media space to not-for-profit organisations over 10 years in New Zealand, with more than $880,000 donated in 2008 alone.
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Adshel performs more than 100,000 rounds of cleaning and maintenance for its products each year.
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In the past 10 years Adshel has built over 2,000 bus shelters and other infrastructure solutions maintaining more than 3,500 advertising panels throughout New Zealand.
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Adshel Campaigns
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Poximity targeting
Outdoor Effectiveness Model
Adshel Campaigns
We build our campaigns to maximise audience delivery based on advertiser requirements. Adshel's core strength lies in our ability to generate mass awareness for a brand or product. However we also understand the need for a more targeted approach and have developed a unique range of proprietary campaign planning tools to target audiences with greater accuracy than ever before.

There are 3 main ways to plan your campaign with Adshel


 

Broadcast coverage

Generate mass awareness and leverage the core strength of out of home with an Adshel Broadcast package. Your campaign will be showcased with an even site distribution across CBD, inner city and suburban locations, dominating the out of home landscape and ensuring optimum reach and frequency.
 
  National Auckland, Hamilton, Tauranga, Rotorua, Napier, Hastings, Palmerston North,
Wellington, Christchurch, Dunedin
 
  Single City Auckland, Hamilton, Tauranga, Rotorua, Napier, Hastings, Palmerston North,
Wellington, Christchurch, Dunedin
 

 

Tailored coverage

New Zealand and international research demonstrates that broadcast reach and frequency delivers the audience, while environmental targeting maximises media context and boosts awareness. To leverage this, Adshel's tailored campaigns are pre-planned using consumer insights, and market analysis data to target population focal points, CBDs and leisure and lifestyle hubs.
 
  Inner City Beauty & Retail  
  Auckland LINK Bus Route Youth & Education  
  FMCG1 - Supermarket Only Youth & Entertainment  
  FMCG2 - Supermarket & Route Trade Create Campaign  
   
 
 
 
 


 

Proximity targeting

Adshel can add a further layer of targeted frequency based on your brief to maximise your communication and targeting needs. Proximity targeting allows even more advanced targeting, for example, selecting sites near competitor outlets.

Adshel has the most comprehensive environmental targeting capabilities in the New Zealand out of home industry, able to target relevant consumer environments
with 15 key proximity categories.